Dorm Room Fund invests in Prayas Analytics [Startup Roundup]

WHO’S GETTING FUNDED?

First Round Capital’s student-run Dorm Room Fund invested $20,000 in Prayas Analytics, the Penn startup that does analytics for brick-and-mortar stores, TechCrunch reported.

Edison Partners invested $5 million in Clinverse, a Durham, N.C.-based clinical trial finance platform, according to a release. Durham’s Hatteras Venture Partners also participated. (Edison Partners changed its name to Edison Ventures earlier this summer.)

WHO’S MAKING MOVES?

Osmosis, the DreamIt Health medical education mobile app, is now featuring content from the Philadelphia-based American College of Physicians, the country’s largest medical specialty organization, according to a release. The ACP was one reason that Osmosis stayed in Philadelphia after DreamIt Health, said CEO Shiv Gaglani.

The startup was also featured in the Philadelphia Daily News, where Gaglani talked about how Osmosis is also doing a B2B play: “We have a contract with a medical school in West Virginia which will pay us a per-user per-month fee,” he said. Gaglani also runs Quantified Care, a Baltimore-based startup that sells “smartphone-friendly medical devices.” (Yeah, this 25-year-old is kind of an overachiever. Look at his LinkedIn for more proof of  that.)

PeopleLinx, the Center City social selling platform, launched its new product this month. It’s less focused on training employees how to use social media and more focused on using social media to drive sales. We offered a preview of “PeopleLinx3” earlier this summer. The product news was also featured in the Philadelphia Business Journal.

Chris Conley, Monetate’s former engineering director, left Philly to become Silicon Valley startup RealScout’s lead software engineer, according to his LinkedIn.

Seratis, the DreamIt Health startup that helps hospital staff communicate, completed Harvard’s Venture Incubation Program and demoed at its demo day earlier this month. CEO Divya Dhar recently finished her last semester at Harvard and isn’t sure where the company will be located (they have one intern in Philadelphia and the rest of the staff is in Boston).

It depends on where their first paying customers are, she said. Seratis recently launched a pilot with New York-based Beacon Health Partners and a home health facility in Brazil, according to the company’s newsletter. It’s also running a pilot at Penn Medicine.

Caitlin Vivian, former “activation strategist” at Center City’s allen & gerritsen, is joining Quaker City Mercantile, the company that makes all the Art in the Age liquors, Hendrick’s Gin and Spodee Wine.

The Temple grads behind landlord rating site Whose Your Landlord left Philly for New York in May because of the city’s many investors and large market, said cofounder Ofo Ezeugwu. They also joined the inaugural class of Rose Tech Ventures’ Real Estate Tech Accelerator from NYC angel investor and Gust.com founder David Rose. (The accelerator doesn’t have a website, Ezeugwu told us.)

The startup is running a challenge to drum up buzz and raise money for charity from now until fall: “For every rating posted on whoseyourlandlord.com, 10 cents will be donated to the Just Heart Help Foundation, which focuses on providing under-served, high school students scholarships to attend college,” Ezeugwu wrote in an email.

WHO’S GETTING BUZZ?

Ticketleap was featured in the Philadelphia Business Journal. The company’s focus on hosting its own events continues: Last month, Ticketleap held a pickling party and this week, they’re throwing Dîner en Sweatpants.

Speaking of Ticketleap, the team uses Slack to communicate. They’ve been using it since February. Read CEO Tim Raybould’s Medium post on its merits.

CRM Magazine named Curalate a “2014 Rising Star.”

Legal staffing startup Hire an Esquire was featured in a TechCrunch story about how investors are losing interest in legal tech.

NextFab-based manufacturer DIY Recording Equipment was featured in PhillyMag, which dubbed founder Peterson Goodwyn “the DIY King of South Philly.”