Economic development organizations, foundations and other local ecosystem leaders financially underwrite Technically’s independent coverage of state, county and regional tech, startup and innovation ecosystems. We tell people stories — of the scientists and inventors, entrepreneurs and business leaders and the tech workers and advocates who make ecosystems vibrant.
The results are clear, as detailed in the “Case for Storytelling” from Technically founder and CEO Christopher Wink:
1. Within 5-7 years, regions with a dedicated ecosystem storyteller get on average 58% more follow-on coverage from national, industry and other local media, than peer regions without one
2. Ecosystems with storytelling grew twice as big as regions that started off as peers 10 years prior
3. Storytelling strategies earned ecosystems coverage beyond peer regions conservatively valued at between $500k and $1.5M each year
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