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RJ Metrics analysis of Google+ finds waning activity, engagement [LINKS]

Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement [Fast Company] “Larry Page recently called Google+ the company’s “social spine.” If that’s the case, then Google‘s backbone might be much weaker than Page has been letting on, at least according to a new report from RJ Metrics. This week, the data analytics firm […]

  • Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement [Fast Company] “Larry Page recently called Google+ the company’s “social spine.” If that’s the case, then Google‘s backbone might be much weaker than Page has been letting on, at least according to a new report from RJ Metrics. This week, the data analytics firm provided Fast Company with exclusive new insights on Google+. The findings paint a very poor picture of the search giant’s social network–a picture of waning interest, weak user engagement, and minimal social activity. Google calls the study flawed–we’ll explain why in a second–and has boasted that more than 170 million people have “upgraded” to the network. RJ Metrics’ report, on the other hand, is yet another indicator that Google+ might indeed just be a “virtual ghost town,” as some have argued.”
  • Piercing insight: Man wears future on his wrist [Daily News] “When did technology go too far? Was it the Flowbee that pushed the edge? Did George Lucas invent some 5-D laser beam that replaced our memories with “Star Wars”? Or was it the guy from Gloucester County, N.J., who punched a few holes in his wrist last month and inserted some magnets so that he could hold his iPod Nano without some ugly-looking strap getting in the way? Yes, Earth, Dave Hurban did that to himself and it worked, and he has sharp metal objects and more elaborate plans in the works.”

Companies: Bentley Systems / Boomi / Indy Hall / Neat Company / O3 World / RJMetrics / SEER Interactive / Ticketleap / University of the Sciences
People: Alex Hillman
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