Baltimore’s Millennial Media, the global mobile advertising company whose initial public offering in March was worth $1.8 billion, announced Wednesday that it made $39 million in revenue in the second quarter of this year, compared to just $22 million in the same quarter last year, reports the Baltimore Sun.
The revenue growth couldn’t keep up with expenses, though. The $2.2 million quarter loss the company suffered in its first quarter since the IPO was chased by growing expenses, as the Wall Street Journal added.
“For the second quarter of 2012, we generated revenue of $39.4 million, a 76 percent increase from revenue of $22.4 million in the second quarter of 2011,” said Millennial Media CFO Michael Avon in a conference call Wednesday. “Revenue in the second quarter of 2012 from existing advertiser clients was $28.2 million representing 71 percent of revenue, while revenue from new advertiser clients was $11.2 million representing 29 percent of revenue.”
According to the Baltimore Sun, “[Millennial Media] lost $2.2 million in the second quarter, which ended June 30, compared to $152,000 in the year-earlier period,” and lost just three cents per share compared to Wall Street estimates of five cents per share. In March, Millennial Media began trading shares on the New York Stock Exchange at $13 a share.
“Mobile is all that we do, and we have differentiated scale in that market,” said president and CEO Paul J. Palmieri on Wednesday. “It is because of the years of this singular focus that we’re succeeding in mobile monetization where others are not.”
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
3 ways to support our work:- Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
- Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
- Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!