Startups

Zuppler: online ordering platform serves 4,500 restaurants

When Shiva Srinivasan founded online ordering startup Zuppler nearly five years ago, he wanted it to be the next GrubHub or Seamless.

Zuppler's "OrderZupp" bundle that lets restaurants process payments. (Source unknown)

When Shiva Srinivasan founded online ordering startup Zuppler nearly five years ago, he wanted it to be the next GrubHub or Seamless.

He quickly realized that he could have better success offering restaurants a platform to create their own online ordering sites. That’s why, one year after founding the company, Srinivasan pivoted.

Zuppler now serves 4,500 restaurants around the world, Srinivasan said. The restaurants use the platform customize their own online menus and ordering systems and use Zuppler’s app to process orders.

About 4,000 hotels in the U.S. also use Zuppler for room service, he said. Zuppler partners with Choice Hotels to offer a main website for ordering, but other hotels use Zuppler to create their own online menus.

Zuppler was the first tenant of Mike Krupit’s Langhorne incubator Novotorium, which has since shifted its focus to health and wellness businesses.

The company has 52 employees, including six in Philly and others in India and Eastern Europe. Zuppler has a meeting room in Center City but no Philadelphia office, though Srinivasan said that as the company grows its Philly staff in the next few months, he’ll be looking for a permanent space.

On the horizon is Zuppler’s web 3.0 version, which is built for mobile and optimized for PC, Srinivasan said.

Srinivasan, 39, lives in Phoenixville. He was previously an IT consultant for companies like CVS and TV Guide.

Companies: Novotorium / Zuppler

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

The man charged in the UnitedHealthcare CEO shooting had a ton of tech connections

From rejection to innovation: How I built a tool to beat AI hiring algorithms at their own game

How a laid-off AI enthusiast pivoted to become a founder — while holding down a day job

ZeroEyes lands major Temple partnership after multimillion-dollar raise

Technically Media