When Shiva Srinivasan founded online ordering startup Zuppler nearly five years ago, he wanted it to be the next GrubHub or Seamless.
He quickly realized that he could have better success offering restaurants a platform to create their own online ordering sites. That’s why, one year after founding the company, Srinivasan pivoted.
Zuppler now serves 4,500 restaurants around the world, Srinivasan said. The restaurants use the platform customize their own online menus and ordering systems and use Zuppler’s app to process orders.
About 4,000 hotels in the U.S. also use Zuppler for room service, he said. Zuppler partners with Choice Hotels to offer a main website for ordering, but other hotels use Zuppler to create their own online menus.
Zuppler was the first tenant of Mike Krupit’s Langhorne incubator Novotorium, which has since shifted its focus to health and wellness businesses.
The company has 52 employees, including six in Philly and others in India and Eastern Europe. Zuppler has a meeting room in Center City but no Philadelphia office, though Srinivasan said that as the company grows its Philly staff in the next few months, he’ll be looking for a permanent space.
On the horizon is Zuppler’s web 3.0 version, which is built for mobile and optimized for PC, Srinivasan said.
Srinivasan, 39, lives in Phoenixville. He was previously an IT consultant for companies like CVS and TV Guide.
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!
The person charged in the UnitedHealthcare CEO shooting had a ton of tech connections
From rejection to innovation: How I built a tool to beat AI hiring algorithms at their own game
Where are the country’s most vibrant tech and startup communities?
