RJMetrics launches new product [Startup Roundup]

WHO’S MAKING MOVES?

After one year of development, Center City analytics firm RJMetrics launched a new product: a platform that lets online businesses analyze data from many sources, instead of buying multiple tools and integrating them. Read CEO Bob Moore‘s blog post about it here.

You can pre-order Traction, the new book from DuckDuckGo founder Gabriel Weinberg. Weinberg and co-author Justin Mares interviewed more than 40 founders, including DreamIt Ventures’ Steve Welch and Packlate’s Steve Barsh, on how to get traction.

Seratis, the mobile communication tool for hospital staff, has left Philadelphia temporarily. The DreamIt Health grads are working out of free office space at the Harvard Innovation Lab in Cambridge, where CEO Divya Dhar was finishing her master’s in public administration. “We don’t know yet where the company will be based long term,” Dhar wrote in an email. “Depends where our first few paying customers are.” Seratis launched a pilot at Penn Medicine, a DreamIt Health partner, at its psychiatric wing.

Curalate now does analytics for Facebook, the New York Times reported, making that four social networks the Center City startup analyzes: its flagship, Pinterest, along with Tumblr and Instagram.

Walnut St. Labs, the West Chester coworking space, launched a program to bring tech products to market. They just brought on two big name partners, Jeff White, who sold his touchscreen technology company Fingerworks to Apple, and Mark Thompson, former CTO of ING Direct.

Katie Cohen, longtime Benjamin’s Desk community manager, left the coworking space in April to become the web and email marketing coordinator at Visit Philadelphia, according to her LinkedIn.

Designer Leslie Zacharkow left her job at design studio Fabric Horse to join Urban Outfitters‘ interaction design team as a product manager last March, according to her LinkedIn.

Five Philly entrepreneurs talked about what could make the Philly tech scene stronger at the Science Center’s RAIN conference earlier this month. Among their ideas: Philly’s young tech scene could benefit from more seasoned, expert entrepreneurs, like someone who’s worked in ad-tech for 10 years. Read more on the Business Journal.

WHO’S GETTING FUNDED?

Here’s why students shouldn’t move your startup to New York or San Francisco after graduating, according to one Dorm Room Fund Philly investor.

PopInShop, the company that helps ecommerce shops hold popup shops in brick and mortar stores, was named in that same Dorm Room Fund article as a portfolio company, though the First Round Capital student-run investment fund has not announced an investment in the company yet.

First Round Capital partner Howard Morgan made an appearance on the season finale of HBO’s startup scene spoof Silicon Valley earlier this summer.

Abaris, a Wharton MBA startup that wants to be an online marketplace for annuities, raised $450,000, according to an SEC filing.