Two local firms — digital studio Happy Cog and design shop SuperFriend.ly — are tackling the website everyone uses but loves to hate: Philly.com, staffers from Happy Cog and SuperFriendly confirmed.
It’s cool to see Philly.com turning to local companies for this type of work. The website’s last redesign was three years ago, though it’s not clear who did that one. (There was also the failed initiative to have separate, paywalled websites for the Inquirer and the Daily News, which now just publish their content on Philly.com.)
This news comes a year after the media company hired ex-Seattle Times product management director Eric Ulken as its executive director of digital strategy.
Philly.com is also hiring tech staffers to help with the project and looking for your feedback. The redesign process is being documented on a Philly.com blog: beta.philly.com.
We’ll get back to you with details on the project, which is likely to focus on mobile.
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