Curalate tapped as Google partner

Curalate’s partnership game has been on the rise of late. First it was Instagram, then it was Facebook, and just last July it was the Democratic National Convention.
And today, for Curalate’s latest trick: behold the coveted Google partnership.

Today, @Google launches #shopthelook beta, powered by @Curalate to drive online discovery: https://t.co/Ms8T03tehE. pic.twitter.com/2CNAkvwlOY

— Curalate (@Curalate) September 6, 2016

The visual ecommerce company was tapped as a “trusted partner” to provide images for Google’s shop the look product, which is now rolling out in beta.
In the obligatory blog post announcing the news, Curalate CEO Apu Gupta said the partnership will let brands better leverage their existing content.
“People aren’t always searching for specific things,” Gupta wrote. “Many times, they’re just looking for some inspiration. Shop the look broadens their options and introduces them to products, experiences and ideas they never would have found otherwise. Visually.”