And for Curalate’s next trick? Turning Instagram into an ecommerce site.
Target and Nordstrom are using the Center City visual analytics firm’s new “Like2Buy” platform to let shoppers buy products almost directly from Instagram, Businessweek reported.
Here’s how it works. Shoppers click a link in the brand’s bio. It sends them to a website that looks a lot like Instagram, but with direct links to the store’s ecommerce sites. Think of it as an Insta hack.
See Target’s Like2Buy page here and Nordstrom’s here.
It’s not Curalate’s first venture into making products (other than its analytics suite) for customers. Last fall, the company launched FanReel, which let brands manage and post user-generated content onto their sites.
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
3 ways to support our work:- Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
- Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
- Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!
