Crossbeam laid off about 15% of its staff this week amid a changing tech market

The engineering and marketing teams took the biggest hits, CEO Bob Moore told

Crossbeam's team in 2022. (Courtesy photo)

Data-driven partnerships SaaS company Crossbeam has followed a recent trend of venture-backed tech companies shedding staff members amid a changing and challenging 2023 market.

CEO Bob Moore confirmed to that the Center City-headquartered company laid off 17 people, or “about 15%,” of its staff this week, bringing its headcount to about 100 people.

The 2019-founded company’s bread and butter is in allowing companies to see how their customers and sales overlap without sharing too much sensitive information. In 2021, Crossbeam raised a $76 million Series C led by VC bigwig Andreessen Horowitz, following a trend of high valuations and rounds that other Philly companies and tech companies across the country saw that year.

“You have to ask yourself, ‘Are we ready for it? How far do we think we can see into the future?’” Moore told after that raise in 2021. “It’s different with Crossbeam than it was with Stitch or [RJMetrics, Moore’s previous ventures]. We’re in this very unique position, basically creating the category we live in.”

Although Crossbeam grew its revenue more than 100% this past year, 2023 is a much different market than 2021, Moore said this week.

“As we’ve seen across the tech sector, the kind of investments that made sense in 2021 don’t all map perfectly to 2023’s market,” the CEO told in an email. “We made these changes to stay in line with that new reality and keeping our team focused on our highest priorities, which meant reorganizing a few of our teams and unfortunately parting ways with some great people.”

The teams most affected by the layoffs are engineering and marketing, and the move was designed to keep Crossbeam working toward its mission and “stay focused,” Moore said. The company still has a “runway in the bank,” and is hiring in other areas that weren’t impacted by the layoffs, like product design and account management.

Moore has spoken about the tough decision to make layoffs before, in former venture RJMetrics. And more recently, he’s not alone: Since mid-2022, local and far-reaching tech companies have been laying off staff as the economic market tightens. Last week, The Meet Group let go some of its US and Philly-based staff, and Gopuff has had multiple rounds of layoffs in the last year.

Crossbeam is built on strengthening the role of partnerships, and it’s doubled down on building a community for technologists in these roles in the last year or so, including through a new in-person partnerships conference, called Supernode.

“Every industry needs a few cornerstone moments to pay attention to and gather around,” said Sean Blanda, Crossbeam’s VP of content, of Supernode in March 2022. “We have no delusions that we’ll be the only one, but we hope Supernode can be one of those touch points of our industry.”

And a month ago, Moore shared on LinkedIn why he felt companies making cuts to their partnership teams were making a “huge mistake.” He touted partnership teams’ role in direct revenue for companies.

“Layoffs are about saving cash by cutting low-ROI and non-core cost centers,” he wrote. “With a modern ecosystem-led growth playbook, partner teams are the opposite: Deals close 46% faster when partners are involved. They are 53% more likely to close. And ecosystem-sourced leads are driving a material amount of growth.”

Companies: Crossbeam

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


Philadelphia Police are investigating vandalism at the home of a Ghost Robotics exec and the company’s Penn HQ

Top 3 vital trends founders should know before pitching investors in 2024

How a Philly gun detection startup raised millions in a tough environment: ‘Give a damn’

5 assistive tech platforms to propel the future of work for people with disabilities

Technically Media