In 2017, Carvertise undertook what would be its first big brand overhaul.
“If there’s a next time,” founder Mac Nawaswami told Technical.ly at the time, “I’m hiring other people to do it.”
Before the 2017 rebrand, Carvertise’s website looked “like a startup website,” Nagaswami said. The newer version of the site was visually slick and dynamic (thanks in part to photos by Sam Suh). It looked like a site for an up-and-coming national brand.
In the last two years, Carvertise has grown, including moving to its own all-in-one-location. In April, Nagaswami told Technical.ly that the company (which would have been quietly working on the new update at the time) planned to have 600,000 drivers registered on its platform by the end of 2019.
Not coincidentally, the new site reflects that, with a straightforward, eye-catching splash page that is particularly geared toward rideshare drivers (i.e. Uber and Lyft drivers), who potentially get the most eyeballs and are the most desirable for advertisers. The more streamlined site is split into two distinct sections — one for drivers, one for advertisers.
It’s a long way from the days when the then-University of Delaware startup was called PenguinAds. Believe it or not, this photo is only about seven years old, not 20: