Old City’s Artisan Mobile raised a $5.5 million Series A, it announced yesterday. The round was led by New York City-based FirstMark Capital, who also invested in Artisan CEO Bob Moul‘s former company Boomi.
In other developments, the mobile app management startup, which will use the funding to ramp up sales and marketing efforts, as well as for product development, moved into a new office on the fourth floor of 234 Market Street last week. The 25-person shop had outgrown its nearby, former office, which had split the team on two floors.
Here are more updates from Artisan, as per Moul:
- While it has a “handful of paying customers,” 40-50 internet retailers are piloting Artisan Optimize, software that lets non-technical staffers make immediate changes to mobile apps in order to test what’s more effective: a blue checkout button or a green checkout button? A square button or a circular button?
- Artisan is collecting data on their users’ A/B tests and will use it to make suggestions to its customers.
- The company is launching Optimize for Android later this summer.
- Artisan is going to launch three new products this fall, including software that will provide mobile app analytics and software that will allow designers to design mobile apps without using any code, essentially cutting out all the back-and-forth between designers and developers.
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