Barracks Row-based Taoti Creative, a full-service creative agency, launched a virtual event platform to provide a more unified experience for people attending online programs.
The push to launch this platform was mainly due to the coronavirus pandemic, as the agency’s leaders saw how many of their clients had to either change or cancel their planned events for the year. The customizable SaaS-based platform can be shaped to fit a client’s needs and is actually built on top of a modified version of the WordPress content management system, Taoti described in a statement. The company hopes that since the hosted software platform was built on top of WordPress, people will already have some familiarity with how to operate it.
There are virtual main stage, breakout and exhibition hall features included on the platform. Attendees and hosts can communicate via email or chat, and event curators can even make site changes during programming to match agenda performance analytics that the platform tracks. If users want to add their own video conferencing and streaming services from Zoom, GoToWebinar, Vimeo or others, there’s an integration feature for that.
“We’re not reinventing the wheel – we leverage the infrastructure and sophistication from the largest, most reliable video communication systems,” the company said in a statement.
The platform has already been used to host large scale events like The German Marshall Fund’s Brussels Forum, an international event that took place in June, and featured more than 80 speakers across 26 virtual sessions.
With nearly 25 years in business, Taoti has consistently found ways to adapt its services. The company was founded in 1996 as a web development shop, but it has since transformed into a full-service creative agency specializing in web and digital projects, AR/VR, experiential marketing, social media management and the like. After more than five relocations, the company moved into its Barracks Row office in January. The agency is also looking to hire a senior UX strategist and a business development strategist.