Delphic Digital’s acquisition is complete. Here’s a look at what Hero Digital is up to

News broke last September that, after 13 years in business, Manayunk agency Delphic Digital got itself acquired by San Francisco’s Hero Digital.

The move is now complete, with Delphic now going by the Hero Digital moniker. According to Mark Patten, the managing director at Hero who formerly held the same position at Delphic, the Philly outpost is part of the company’s plan to continue its growth across the U.S.

“Though Hero is mostly bicoastal in nature, I wouldn’t expect it to continue that way for long,” said Patten. “This is a steady stepping stone and we expect to continue to grow on that front.”

https://twitter.com/DelphicDigital/status/955509221004627968

As you might expect, keeping a company running on both coasts poses a few technical challenges internally. Think scheduling conflicts and the inability to hold physical meetings. For that, Patten said, Hero is beefing up its audiovisual equipment to hold better videoconferences and using more internal collaboration tools to get things done.

(That reminds us of the simultaneous livestream they have happening at Inspire’s Center City office. Anyone at the company’s West Coast headquarters can pop in for a quick chat.)

The combined agency now offers a wider range of services, including customer experience strategy, user experience design and digital marketing. Stats from the joint company’s staff remain unchanged from the last checkpoint: 200 employees total, with 75 in Philly and plans to expand it in 2018.

Patten, a Bryn Mawr resident, said the company also aims to continue its contributions to the local tech community.

“More often than not, the companies continue to offer the services locally but the commitment to the community dies over time and you’re just part of a huge machine,” Patten said. “For those reasons, the Hero deal had great appeal. The commitment to Philadelphia is still there.”