It's IP Month at Pennovation Works and we're bringing the most up-to-date information on Intellectual Property to founders. On Thursday, January 16th from 12 -1pm we're hosting a live webinar with Detkin Intellectual Property and Technology Clinic Director, Cynthia Dahl.
Attendees will learn how to choose a defensible mark, distinguish trademarks from other name uses, understand when to apply for formal legal protection, and defend and keep marks strong to build brand equity.