The Wilmington Alliance has been supporting the city’s small businesses through its WilmingtonMADE Program since 2020. Since then, 532 recipients have benefitted from $1.3 million in programming.
This year, the program is bringing back workshops and learning opportunities, as well as additional services, for 50 small businesses.
Wilmington Alliance will connect these small businesses with service provider vendors that include marketers, professional photographers, social media strategists, designers and branding experts offering a variety of packages.
Originally, WilmingtonMADE was an online network and directory designed to connect small businesses with local consumers during the COVID-19 pandemic. Since then, it’s evolved to offer direct resources: In 2023, 24 small businesses in Wilmington received free back-end and direct marketing services. The program also hosted nine workshops for those ventures.
To get access to these free services, small businesses and entrepreneurs must apply to the program and be accepted. The application includes selecting a services package; for marketing services, Wilmington Alliance will pay for the first $500 of work (up to two revisions or edits). After that, the business owner can choose to continue working with the vendor at their own expense if they choose.
Applications will be accepted on a rolling basis until funds run out. To apply, go to WilmingtonMADE’s website.
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