Genius laid off a quarter of its staff and is moving toward video

A report from The Verge explores the Gowanus company's “dramatic” shift.

Swag from the "Rap Genius" era. (Photo by Brady Dale)

Brooklyn web annotating startup Genius has laid off a quarter of its staff in a retrenchment, and is now focusing on creating video content. This according to a piece published yesterday by Casey Newton in The Verge exploring the company’s new path.

It might explain Genius’s recent On the Market entry looking for a producer to make a daily video on music news.

From The Verge:

It’s not unusual for tech companies to transform over time, though typically they are loath to lay off engineers. But Genius’ shift is more dramatic than most: going from all-encompassing annotator of the internet to a more traditional media company model, chasing video views alongside an ever-growing number of well-capitalized competitors.

Read the full story

Some of Genius’s problems with its editorial push started last spring when former News Editor Leah Finnegan caused a stir with some particularly biting annotations of a writer’s blog post.

Companies: Genius
Series: Brooklyn

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