While the rest of the world was celebrating Steve Jobs’ announcement of Apple’s iCloud, the guys at CloudMine were shaking their heads.
Ilya Braude, Marc Weil and Brendan McCorkle were working on a system that would backup mobile content into the cloud, a feature offered by Apple’s latest product. While the company was trying to decide what to do next, the Philadelphia development community decided for them.
“Developers in the Philly community started to ask if we would allow them to store their app data on our platform,” says McCorkle who works out of Indy Hall, “that was like ‘cue light bulb over our heads.'”
CloudMine shifted priorities and decided to offer their backup technology exclusively to developers to do the heavy technology lifting so developers can focus beyond infrastructure in what the company calls a “B2D” play.
“Its like construction,” says McCorkle. “If you look at a house as development, our platform will find a plot of land, dig a hole and put the frame up. All the developer has to do is put a house up.”
Though the pivot has set the company back, CloudMine still hopes to be half a step ahead of the rest of its DreamIt class this Fall. Despite nearly having a product ready, McCorkle says that the company joined DreamIt Ventures for the environment and the mentoring.
“Working in the space is contagious. You’re in a room with 50 entrepreneurs and 15 companies that are hustling to get their stuff together as quickly as possible.”
The company also has ambitions to launch during Philadelphia’s second Startup Weekend to allow hackers there to use CloudMine to quickly develop their product.