The Brooklyn Block: ecommerce sales of nabe-inspired scarves

A two-person ecommerce company in Clinton-Hill is offering digital interpretations of neighborhoods and selling them as scarves. They call themselves The Brooklyn Block.

Their first foray into this business model has yielded five scarves. One for Red Hook, Dumbo, Fort Greene and two for DeKalb Market.

To make the scarves, they take a very short video somewhere in the neighborhood to help inspire and share their work, said cofounder Sanksshep Mahendra emailed us that they use Java, Processing, Photoshop and Illustrator. Each of the scarves in this first round have arrived at a uniform pattern throughout.

You can see the scarves here.

It is a bit more abstract than the similar concept launched by Neighborhoodies in Brooklyn in 2002. You could be forgiven for seeing one of the Brooklyn Block scarves and not making the connection to any place in particular. That said, the same people who helped make the hoodie company successful might like a more subtle distinction today.