Blue Apron, the meal delivery company that sends customers precisely the ingredients they need plus a recipe, has negotiated a $500 million valuation, according to Fortune. Stripes Group led the round, with Bessemer Venture Parners and First Round Capital returning to increase their investments.
While their model nearly eliminates inventory problems, scaling food business becomes complicated:
However, as Blue Apron expands, the company has learned that one size doesn’t fit all. There are gluten and nut allergies, lactose-intolerance, vegans and diet trends like paleo and carb-free to consider. Until recently, Blue Apron offered just two choices: vegetarian, or a meat-eater box with a red meat, a light meat and a seafood meal. Now it has kosher and pescetarian options, too.
[Fortune]
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
3 ways to support our work:- Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
- Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
- Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!