At Early Stage East: Delivering real value with social media

This post originally ran on Philly VC Deal Lawyer a blog about Philly startups by Christopher McDemus. It is re-purposed here with permission, as part of a partnership.
I recently attended the Early Stage East venture conference. Amongst all of the great presenting companies, ESE had a few panels on a variety of topics. I had the chance to sit in and listen to the Emerging Media Technologies panel discussion. On the panel were:

• Matt Goddard of R2Integrated;
• Jeff Pulver of 140Conf;
• Steven Rosenbaum of Magnify.net; and
• Yuli Ziv of Style Coalition and MyItThings.com.

The panel did a great job discussing, among other things, the use of social media and how it drives customer behavior and markets. Many great points were made by the panel members, but in particular a small piece of the conversation left a mark with me – that is, the difference between an authentic use of social media in a business versus a strategy lacking in depth.
In every market and industry, you’ll find companies that can identify trends and jump on the bandwagon quickly, however some of these companies do so in a manner that fails the “genuine” test.
Read the rest here.