Apps / Arts / Startups

appLOUD is seeking Brooklyn partners for a pop-up concert at SXSW

The recently-launched music discovery app is trying to make a splash at SXSW this year.

Cecilia Pagkalinawan, founder of appLOUD, at the December 2014 New York Tech Meetup. (Photo courtesy of Craig Williston/Qoolfoto)

It’s getting harder and harder to get noticed at SXSW, but it’s also paying more and more if you manage to turn heads.
That’s not just for bands. It’s especially the case for apps in the music space.
One Greenpoint-based founder, Cecilia Pagkalinawan, is looking for other startups that might want to team up on a pop-up concert at SXSW. Her video-based music discovery platform, appLOUD, launched on iOS in Demember.
The idea behind the app and website is that users and musicians can share video snippets of performances, making it easier for music enthusiasts to find new acts. The appLOUD domain was purchased in January 2014 and went through three iterations before launching at the New York Tech Meetup in December.
Download appLOUD for iOS
Pagkalinawan said she wanted to keep the app simple to start, so its basic function is to give users a stream of short clips of musical performances to check out. If someone likes a musician, they can ❤ the band, share the snippet over social media or even leave a tip in actual money. Coming soon, the appLOUD team hopes to facilitate ticket sales, music purchases and foster discovery through an algorithmic approach.
Even further down the road, it hopes to enable fans to persuade bands to play concerts in new places (something similar to what the the former Dumbo startup Togather was doing). An as yet undisclosed sponsor is interested in facilitating this, according to Pagkalinawan.
The three-person team has raised $180,000 so far in convertible notes. The company is now seeking $500,000 to $1 million.
Other music discovery organizations in Brooklyn include the well-established blog scraper Hype Machine, VC backed Gigit, side project Song A Day, rockstar-powered music scene social network Shoutabl and pre-launch kMusic Box.
Pagkalinawan has a personal connection to the work: She’s a single mom of a 12-year-old son, she tells us, who spends his free time playing in a band.

Companies: Hype Machine
Series: Brooklyn

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