High heels are synonymous with pain and discomfort. In fact, 88 percent of women wear shoes that are too small or the wrong size.
True Gault aims to remedy the problem by using 3D measuring technology to capture the biomechanics of your feet and create personalized designs made to fit each individual foot.
How can you find True Gault? Attend a True Gault Pop-Up event. They are a mobile business currently traveling through the Northeast. Don’t miss our event April 24-26 at the Brooklyn Athletic Club. If you need more convincing we’ve polled the team to come up with the top three reasons you won’t want to miss this event.
1. Innovative Shopping Experience
When you walk into an event you are greeted by a team of Shoeologists, who take you through a three-step personalized fitting process — scan, fit and design your very own pair. Here’s a little more on the technical elements of our process:
Scan: Once you have put on your special socks (that are superhero worthy), you will step up onto a circular platform that has an attached digital camera. The camera will move around the platform capturing hundreds of images of your feet which will then be converted into a 3D model on the computer screen. We will scan each foot separately, and the entire process takes less than five minutes
Design: Their custom built app lets you select a shoe style and apply any one of 100+ leather choices. You will be able to see the shoe in 3D, and the image looks almost realistic. You can design as many pairs as you want, and the designs are added to your digital shoe closet. Soon, you’ll be able to use the app to virtually try on your own shoes.
2. Networking
It is no surprise that True Gault has an exclusive clientele. These incredible women are all game changers who aren’t about to sacrifice style for comfort. They rely on True Gault to provide all day comfort as they run around with their busy schedules. You never know who you will bump into at an event.
3. Comfortable High Heels
The science behind the comfort/fit formula is what happens during the manufacturing process. After a True Gault event, your sizing information, including the scan, is sent to their inhouse manufacturing team in Alicante, Spain. The Spain team analyzes your fit and handcrafts your pair of True Gault based on this information. Once your optimal fit has been achieved, it will be stored in their database making it easy to order your next pair of comfortable and beautiful True Gault shoes.
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!