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Office Trends

Take a VR tour of Carvertise’s new space on the Riverfront

Mayor Purzycki facilitated the connection between a riverfront developer and the growing company, which is now housed inside a 7,500-square-feet hub at the edge of the Wilmington Riverfront. Have a look inside.

Carvertise cars are wrapped right in the office. (Photo by Holly Quinn)

Carvertise, the mobile advertisement company founded by Mac Nagaswami in 2012 (back when it was known as Penguin Ads), gave itself a full makeover last year, including an expansion of their space at 1313 Innovation.

The fast-growing company — now a national name — has officially grown out of 1313 and now lives in a bigger space near the Wilmington Riverfront, thanks to some help from the Mayor.

“About four months ago I was telling [Mayor Mike Purzycki] how we were struggling to find a space in Wilmington that could house all three unique functions of our business (administrative, printing, and installation),” said Nagaswami in a recent Facebook post. “About four minutes into our conversation, he then takes out his cell phone and begins texting local commercial developers who could help us find a spot. He connected us with Medori Enterprises, and four weeks later, through the Mayor’s help, we landed in a new 7,500-square-foot facility at the edge of the Wilmington Riverfront.”

The all-in-one location is truly all-in-one. Within the same open space, the company can design, print, laminate and cut car wraps for its rolling advertising campaigns. Every Carvertise wrap is made here and shipped out to a contracted install shop — unless it’s for a local campaign, in which case the cars are wrapped right on location. There’s also a waiting room for drivers, meeting space and workspace for operations.

“I usually work over there,” Nagaswami says, gesturing to the corner during a recent walkthrough of the site alongside this reporter. “Actually, no — I’m usually out here, in the middle of things.”

Being just a few feet away from every department (with the exception of sales, which has offices in Boston and New York) has been a game-changer, he says. “It’s night and day. Before, operations used to be in a completely different area [from local installs]. I was operating out of the Hercules Building in our office, but all of our car wraps were happening somewhere else — so I was kind of removed from it. But here, I’m close to it.”

Carvertise has clients across the country, including AAA, Empire Today and the Delaware Department of Labor. A recent partnership was struck with international bread company Bimbo for an Uber and Lyft campaign in Seattle, Portland, and San Francisco to promote the new organic, non-GMO Oroweat brand.

Want to see the new location up close? MOT Charter School senior Shaun Gupta, who works for up-and-coming startup 360VR Technology (founded by his older brother Sury Gupta and James Massaquoi) created a spiffy virtual reality tour of the space:

This editorial article is a part of Technical.ly's Office Trends month.

Update: This post has been updated with additional information about 360VR Technology, the startup which created the VR tour. (12/19/18, 8:13 a.m.)
Companies: Carvertise

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