Ecommerce / Startups

This startup is helping small businesses crosspost on ecommerce marketplaces

The minority-led team at D.C-based Vendoo is growing its tech platform amid a boom in online selling.

Vendoo leaders (L to R): Thomas Rivas, Chris Amador Ben Martinez and Josh Dzime-Assison. (Photo via Vendoo/Facebook)

Vendoo, a D.C.-based startup, aims to allow business owners to resell their items in a matter of minutes.

“We’re the one-stop-shop to manage their entire business on one software,” Vendoo Chief Marketing Officer Josh Dzime-Assison said.

Vendoo’s software platform allows small business owners to sell, organize and manage their inventory across multiple marketplaces. It was created to solve the daily plan points of millions of sellers in the growing reselling industry.

According to Dzime-Assison, the interface allows sellers to post their items across multiple marketplaces in a fraction of the time that it would take to do so manually.

“A lot of people run their full-time businesses on these different platforms,” Dzime-Assison said. “But there are a lot of pain points and different things that you experience being a one person team running a business, and what we offer is the ability for them to be able to create their item listings on our platforms and then cross-post it out to all those marketplaces for them so they don’t have to manually do each marketplace on its own.”

Through the platform, users can currently list their items onto nine marketplaces, including: eBay, Poshmark, Mercari, Depop, Grerailed, Tradesy, Kidizen and Facebook Marketplace.

The software is subscription-based, with different tiers available depending on the size of business a user has. The lowest plan starts at $8.99 per month, allowing users to list 25 items or under. The highest plan reaches $149.99 per month, which allows users to list as many as 4,000 items.

Within those subscriptions, there are several other organizational features. While a typical seller may sell between 500 and 600 items a month on Vendoo’s platform, the software provides users with inventory management, as well as data and analytics.

Our main goals are to save sellers time and to make them more money,

“It’s a real business and the faster that you start treating it like it’s a real business you can make it bigger,” Dzime-Assison said. “So, we provide sellers with data and analytics from all their marketplaces. We tell them their top-selling brands, top selling categories, how many items sold this week versus last week, total revenue for the month.”

With the rise of ecommerce during the pandemic, the platform has provided many with the opportunity to make money from their homes while out of work, Dzime-Assison said. At the same time, initiatives like the Marie Kondo movement, which encourages tidying up, has sparked a significant increase in the online resale of clothes.

“Our main goals are to save sellers time and to make them more money,” Dzime-Assison said.

The idea for the business came when Vendoo cofounder and CEO Thomas Rivas realized there were time constraints in trying to cross sell across marketplaces.

Vendoo has four minority founders and currently all 17 of its employees are also minorities. Thehe company takes part in a lot of charity work for minorities, including Black Lives Matter campaigns.

However, being younger minority founders in the tech space came with its own challenges. Dzime-Assison noted the challenges of initially requesting to open a company bank account and reactions from associates based on their appearance.

“Many were skeptical of the whole organization operation just because of appearance,” Dzime-Assison said. “We were able to overcome all of that and we’re growing, and that’s a big part of our story.”


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