Advertising / Media / Politics

Another advertising platform throws its hat in the DC political ring

Video ad software firm TubeMogul announced its new D.C. office, just days after The Rubicon Project also expanded to the capital.

From the launch of TubeMogul's IPO. The company is now opening an outpost in D.C. (Courtesy photo)

It’s stakes-raising season for the advertising world, apparently.
California video advertising company TubeMogul announced this week the opening of a new D.C. office, to focus on political clients.
“Washington is poised for meaningful digital innovation in the upcoming election cycle,” TubeMogul VP of Media Mark Rotblat said in a press release Monday.
He added, “We’ve tailor-made our cross-screen buying platform to help political advertisers engage voters more effectively.”
The new office will be headed by Matthew Dybwad, a political communications consultant and adjunct professor in digital content creation at George Washington University.
Just last week, another California-based digital ad company expanded to the capital. The Rubicon Project appointed  Dallas Lawrence, a former communications staffer in the George W. Bush administration, to lead its new outpost.


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