TrekIt Health, the health IT startup that makes a clinical workflow platform used by physicians, is rebranding to CareAlign.
The company founded by CEO Dr. Subha Airan-Javia was originally developed at the University of Pennsylvania Health System. Earlier this year, it raised a $1 million seed round led by Tech Council Ventures with participation from Boston Millennia Partners Founders Fund and Front Row Fund, which joined existing investors including IP Group, DreamIT Health and Ben Franklin Technology Partners.
The rebrand represents the future of the company — which landed as a runner-up on 2020’s RealLIST Startups — as it focuses on digitizing clinical workflows with automation and streamlined communication, a company spokesperson said.
The announcement of a new name also comes with an announcement of a partnership with HealthShare Exchange (HSX), a nonprofit that makes electronic patient health info available securely at healthcare systems throughout Greater Philadelphia and the Delaware Valley.
For its 400-plus members, HSX delivers real-time clinical information, such as individuals’ medical histories, for more than 12 million patients through its MarketStreet platform.
“With the distribution of patient care across multiple providers — even within a single hospital — it is critical that every member of the care team has access to the same information in real-time,” Airan-Javia said in a statement. “This capability is important for both point-of-care decision-making as well as long-term patient care.”
Airan-Javia told Techncial.ly that the MarketStreet program essentially allows data and tech companies to access a larger pool of patient data in order to make better clinical decisions.
“By integrating into the MarketStreet platform, CareAlign can take advantage of the real-time data coming through the HSX network, avoid costly and time-consuming integrations with hundreds of individual healthcare entities, and enable more informed patient care across the Philadelphia region,” said Brian Wells, CTO and chief information security officer at HSX, in a statement.