To lessen the impacts of COVID-19, adopt a small business

"The more businesses we can support this way, the faster we can restore our local economies and communities," writes Michael H. Shuman of the D.C.-based Neighborhood Associates Corporation.

Small businesses need support.

(Photo by Kaique Rocha from Pexels)

This is a guest post by Michael H. Shuman, an economist, attorney, author, entrepreneur and the director of local economy programs for D.C.-based Neighborhood Associates Corporation.
Many of us show our compassion and generosity through acts of adoption: Adopt a tree, adopt a baby giraffe, etc.

As COVID-19 destroys more American lives than the Vietnam War and more American jobs than the Great Depression, all of us are being called to consider acts of adoption. Here’s an easy possibility: Adopt your favorite local business.

Local businesses are the lifeblood of our communities. They are not only responsible for most of our local jobs and taxes, but also our social anchors. There’s compelling evidence that communities with thriving local businesses have lower rates of crime and poverty, and higher rates of giving, volunteering, and voting.

Today we’re on the verge of losing millions of these businesses. Federal loans will help a few survive — at least those with strong political or bank connections — but others are failing fast. I wish I could agree with our national leaders that the virus is behind us. But the awful truth is that once you remove the New York region from the data, infection, and death rates are still climbing. In some states, this will mean continued shutdowns. In others, it will mean businesses operating with thin traffic, while most traditional customers remain terrified to leave their homes. Either way, the future for local businesses looks bleak.

Over the last 25 years, Main Streets across America have been decimated by shopping malls, box stores, and online behemoths like Amazon. Many clawed their way back through buy-local movements, placemaking initiatives, and smart city planning, but all this progress is in danger of being undone. Every community could soon have its streetscapes dotted with boarded businesses.

That’s why we must act now.

We cannot save every local business. But perhaps we can save a few. So here’s a simple proposal: Adopt just one business you love, figure out how much you spend there in a typical year, and — if you can — pay it now and start a tab there. If your neighbors join you, your favorite business will have a cash-flow bump to rehire old employees and get restarted.

My adopted local business is Busboys and Poets, started by an entrepreneur named Andy Shallal. The first Busboys, near where I once lived in U Street corridor in D.C., was a huge hit. It had a bar, bookstore, restaurant (featuring healthy local food) and event space, and became one of the most important “third places” in the region. It’s where I always do my book launches. In recent years it has spread to six other locations in the DMV region. Andy has trained, hired, and given great pay and benefits to 1,500 people, many young and lacking previous job experience. Andy agreed that I could prepay $1,000 to Busboys, which is what I usually spend in a year, and gave me a $1,200 gift card in appreciation. (Thank you, Andy!)


My friend Judy Wicks, who started and then sold the sustainability-focused White Dog Café in Philadelphia, has adopted dozens of her favorite businesses. For several years, Judy has organized a micro-loan fund called Circle of Aunts and Uncles. It provides loans to Philly entrepreneurs, mostly poor and nonwhite, who don’t have access to “family and friends” capital. When the pandemic fully hit in March, she encouraged the many thousands of people in her network to buy electronic gift certificates from their adopted businesses that they could use later or just convert into gifts.

If you’re skeptical about whether your personal act of adoption will make a difference, here’s a suggestion: Email your favorite business owner and ask. I’m betting that money aside, just the act of reaching out, will be the highlight of their otherwise dismal week. But scale matters. How can we convince friends, neighbors, and others to join us? The more businesses we can support this way, the faster we can restore our local economies and communities.

Series: Coronavirus
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