Health / Health tech / Software / Startups

This sibling duo is launching Tendo, a cloud-based healthcare platform that connects the care cycle

The startup is expecting to grow its team from 35 to about 100 this year with local and remote talent.

Tendo's Dan and Jen Goldsmith. (Courtesy photo)

Sibling team Jennifer and Dan Goldsmith have spent the last few decades building enterprise cloud solutions within the healthcare and education industries, and now have their sights set on their hometown for their next project.

After time at companies like IBM and Veeva, the pair went on a listening tour in the healthcare space, and aimed to create a cloud-based platform that tie all parts of the patient and clinician care cycle together. For the last year, they’ve been building Tendo Systems, which makes a platform that would allow the clunkier parts of healthcare — like scheduling appointments, data input, checking in at the front desk and managing communication — to all exist in one place, and do so more seamlessly.

“Frustration with complex, disparate and difficult to use healthcare applications was a common theme,” Jen Goldsmith, the company’s president, told “People saw how simple and connected their everyday lives were and wondered why healthcare was different.”

The pair launched Tendo on Nov. 1 and are currently collaborating with Jefferson Health System, which they’re calling a “foundational customer,” or one that can help provide insight into key problems the software aims to fix in healthcare systems.

“Many companies will go out into the market and try and grab as many customers as they can,” Jennifer Goldsmith said. “What we’re doing is different. We’re look at the platforms and applications, and listing to our foundational customers to allow us to address the entire cycle of care.”

There are lots of applications out there for scheduling or managing patient care, but Tendo’s platform intends to connect those that work and consolidate into one useable space. It will be able to be used by the patients themselves and the clinician. Its overall goal is the create exceptional experiences, better outcomes and efficiency, said Dan Goldsmith, who holds the CEO role. The platform’s core capabilities are meant to get healthcare systems 85 to 95% of the way there with their needs, and be customizable or configured to their other wishes.

It’s working with a small group of these “foundational customers” in 12- to 14-week sprints, and hasn’t yet set a timeline to bring the platform to the wider market just yet. Both siblings are funding the startup, along with General Catalyst, the VC firm that fueled companies like Airbnb, Instacart, Stripe, Livongo and Oscar.

And the company is currently working with a team of about 35, and the duo said they can see that number reaching about 100 by the end of the year. (Check out currently open roles here.) While they are operating remotely, it was important to build a business here, they said.

“We’ve always been sort of hybrid of remote and in-person, there’s advantages to both for collaboration, and helps the efficiency of building a team,” Dan Goldsmith said. “But we have an affinity for Philadelphia. We’ve always kind of thought, it would be great if we can build in the economy here and bring some of our learnings from Silicon Valley here.”

Companies: Tendo / Thomas Jefferson University

Knowledge is power!

Subscribe for free today and stay up to date with news and tips you need to grow your career and connect with our vibrant tech community.


These 3 hiring companies reveal their tech stacks and business applications

Philly-tied ecommerce firm SUMO Heavy has been acquired by ITX

The tech behind the orgs behind the tech community

What the 2023 Nucleus Awards winners hope for Philly's innovation future

Technically Media