Most people attending CES are looking to digital displays this week. Sickweather, on the other hand, is on one.
The ETC-based startup’s patented Sickscore, which tells folks their risk for getting a contagious illness, is on a giant billboard in Las Vegas as lots of tech types descend upon the city for the yearly Consumer Electronics Show.
It’s one very visible result of their partnership with The Weather Channel and Theraflu, which integrates Sickweather into weather.com’s cold and flu tracker. It’s also a way to stand out at a big conference without a booth.
