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Hey, startups: submit your ‘digital dreams’ to this SAP contest for a shot at free tech

The software maker's “Dream Digital” contest lets small business owners take a shot at free SAP digital tools and cash. Apply by April 23.

SAP's North American headquarters in Newtown Square, Pa. (Photo by Stephan Pfützner/SAP)

German software maker SAP just launched a pretty open-ended contest aimed at offering one lucky business owner free access to its suite of digital tools.

The company’s Dream Digital contest, framed around National Small Business Week happening in May, wants founders and entrepreneurs to submit their most creative two-minute video or essay explaining their “digital dreams” and how SAP’s tech could help make them happen.

But let’s break down what the actual prize will be. The winner will receive a gift card valued at $4,320, which will cover the cost of:

  • A five-pack of “insights” from SAP Digital Consumer Insight (valued at $1,390)
  • A one-year subscription for 50 users and five active job postings for WorkConnect by SAP (valued at $1,050)
  • A one-year subscription for five users of SAP Digital CRM (valued at $1,380)
  • Plus, $500 for whatever

“Small businesses have an incredible economic and social impact on the U.S. economy,” said Madhur Aggarwal, general manager of SAP Digital Commerce. “This contest is an opportunity to celebrate these businesses and help make their jobs a little easier. The SAP offerings they can win provide insights for making better business decisions and simplify customer engagement and the hiring process. They are tools to fuel business success.”

The company, which has its North America HQ in Newtown Square, Pa., has been on a startupy push of late. Recently, it kicked off an innovation tour called Business Reimagined showcasing flashy technology offerings. Last week it also launched a $35 million seed fund called the SAP.iO Fund, which will invest on startups linked to SAP platforms.

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