This Monetate staffer explains how to sell your product in just one conversation

Embrace awkward silences. Know your audience. Open with outcomes.

Those are some of the product demo pro-tips from Monetate’s director of solutions engineering, Robert Falcone. Falcone A/B tested his own product demos and studied talks from people like Malcolm Gladwell and Simon Sinek as part of research for his new book Just F*ing Demo!: Tactics for Leading Kickass Product Demos. (The book is on Amazon’s bestseller list for sales presentations right now.)

The First Round Review talked to Falcone to preview some of the advice in his book. Read the story here.