Startups
Business development

RJMetrics: Our new logo looked like underwear so here’s what we did

You work hard to develop a new logo for your company and hold focus groups to test it out, and then you release it and find out: a bunch of people think it looks like underwear. 'Tighty whities,' to be specific.

You work hard to develop a new logo for your company and hold focus groups to test it out, and then you release it and find out: a bunch of people think it looks like underwear. ‘Tighty whities,’ to be specific.

That’s what happened to Center City business analytics firm RJMetrics, which launched a new logo this summer. Instead of thinking all was lost, CEO Robert Moore did some research. Here’s what he found and what he did.

Companies: RJMetrics

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

Our services Preferred partners The journalism fund
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

Former employees give a look inside LifeBrand’s financial turmoil leading up to layoffs

‘Racist rhetoric leads to attacks’: Asian Americans and lawsuit plaintiffs take on the TikTok ban

A local meetup group is using Amazon’s cybersecurity conference in Philly to raise money for tech nonprofits

Philly is ranked one of the world’s best places to found a startup, climbing to No. 25 globally

Technically Media