RJMetrics: Our new logo looked like underwear so here’s what we did

You work hard to develop a new logo for your company and hold focus groups to test it out, and then you release it and find out: a bunch of people think it looks like underwear. ‘Tighty whities,’ to be specific.

That’s what happened to Center City business analytics firm RJMetrics, which launched a new logo this summer. Instead of thinking all was lost, CEO Robert Moore did some research. Here’s what he found and what he did.