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Another tall, fit guy is also making clothes for tall, fit guys. Meet RFM Clothing

Kevin Flammia is another tall guy with Delaware ties who has launched a clothing company for tall guys.

UD grad Kevin Flammia (left) is bringing tall, athletic guys new clothing options. (Courtesy photo)
The time is apparently ripe for tall men with Delaware ties to start clothing brands for other tall, lean guys.

Last week we spotlighted local entrepreneur Matt Mahoney and his journey toward launching William Mahoney Tall & Fit. Well, he’s not the only one: University of Delaware grad Kevin Flammia, along with his business partner John Reynolds, launched the website for RFM Clothing on Dec. 10. RFM was created for the same slim, vertically-gifted demographic.
Flammia, a 26-year-old central New Jersey native, earned his bachelor’s degree in math and economics in addition to a master’s in finance from UD.
The Delaware alum — he’s 6-foot-3, by the way; Mahoney is 6-foot-7 — graduated from Harvard’s business school in May, and that’s the place he met the towering 6-foot-10 Reynolds. In grad school, the two lamented finding properly-fitting clothes and decided to use their business savvy to offer a solution. They hired Jodi Ingham, an instructor at the Parsons School of Design at The New School, for her NYC fashion chops.
In working out his business plan, Flammia enlisted the help of advisers from the fashion and apparel department at UD, and he said Alvanon President Ed Gribbin was particularly instrumental. “The Delaware alumni network has been incredible,” he said.
As they developed RFM, the pair were also selected to be a part of XRC Labs, a Manhattan-based innovation accelerator that’s a joint venture between Kurt Salmon, Parsons and Harvard.

The RFM Clothing crew: John Reynolds, Jodi Ingham and Kevin Flammia.

The RFM Clothing crew: John Reynolds, Jodi Ingham and Kevin Flammia. (Courtesy photo)


Flammia, who calls himself “a big data guy,” also did something revolutionary in determining sizes: He and Reynolds procured a 3D body scanner and collected 15,000 scans of men to find trends in body measurements. (3D scanning is not new to Delaware fashion: Wilmington’s entreDonovan uses the technology to make custom outfits for women.)
“We’ve just been scanning as many people as we can,” said Flammia, who now lives in New York.
Attracting volunteers hasn’t been a difficult task, he said, because so many tall men are fed up with few viable clothing options.
The proportions from those scans helped Flammia and Reynolds determine a scalable sizing system.
Flammia said RFM targets men with athletic builds, specifically former and current college athletes who played basketball, volleyball and also those on crew teams.
Flammia and Reynolds are kicking off the company’s seed round Jan. 14 with a demo day in New York, and a few days later, they’ll speak on a panel at the National Retail Federation’s annual conference. (“Which we’re really stoked about,” he said.)
The high-end clothing line is available online, and Flammia said he hopes to someday partner with major online outlets like Lord & Taylor or Bloomingdale’s, or with online clothing retailers like JackThreads or Trunk Club.
He said he’s aware of Mahoney’s business plans and isn’t worried. “I think it’s great,” he said of his Delaware competitor. “It’s going to take more than just one person to carve out this niche. … I think there’s plenty to go around.”

Companies: University of Delaware

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