Project Open Voice: Comcast launches project to increase local media, video and other content in Philly, elsewhere

Comcast is launching Project Open Voice, a three-year initiative that fits into its federal mandate to bolster local and minority-themed video content. According to a release: “over the next three years we will create portals for local media online and OnDemand in six communities – Philadelphia PA; Hialeah FL; Houston TX; Peterborough, NH; Fresno, CA; and Medford MA. These communities represent a cross-section of American culture and diversity.”
Pledged features include:

• Content with local relevancy
• Public, Educational and Governmental focuses
• Local sports and entertainment additions
• NBCU and Telemundo programming bolstered

What’s next? “Comcast team members will gather with City and PEG programming representatives shortly to kick off the POV project planning in Philadelphia.”
As part of detailed agreements with the FCC regarding its majority acquisition of NBC Universal, Comcast pledged to bolster its local and minority-themed programming.
[youtube https://www.youtube.com/watch?v=T4AhWxDQpz8&w=420&h=269]