Arts / Ecommerce / Startups

Bespoke tailor Prince & Baron looks to ecommerce

As the local menswear scene grows crowded, ecommerce is "crucial" to the company's growth, said Prince & Baron CEO Stephanie Mou.

CEO Stephanie Mou in Prince & Baron's Center City showroom. (Photo courtesy of Prince & Baron)

Amid an increasingly crowded local menswear market, Prince & Baron is setting its sights on ecommerce.

The custom menswear company, which sells American-made suits and shirts, opened a showroom in Center City this summer, but the team is now ready to take customers online. That’s because it now has a big enough library of customers’ measurements to auto-correct measurements that customers input online, said CEO and Wharton MBA Stephanie Mou. Ecommerce is “crucial” to the company’s growth, she wrote in an email.

Prince & Baron is now pushing online sales and has hired developers to improve its site, Mou said. The company also acquired an Asheboro, N.C.-based manufacturer whose owner was retiring.

At Prince & Baron, shirts start at $149, suits at $889 and pants at $189. The shop at 1500 Walnut Street serves lawyers, consultants and executives, and a Center City boutique (Mou declined to disclose which one, citing final contract revisions) will start selling some ready-to-wear Prince & Baron pieces in the fall.

Menswear is a growing industry in Philly, as Philly Mag reported multiple times. It’s a mixed bag of ecommerce, brick and mortar and those who do both.

Further west of Prince & Baron is another bespoke, American-made menswear shop called Commonwealth Proper, whose price point is significantly higher, with suits starting at $1950 (and shirts at $195). But Commonwealth Proper doesn’t offer a straight ecommerce option for their custom-made suits — they require that you make an appointment and get fitted, or get measurements from a tailor or a store in another location or a body scanner. Once those measurements are on file, customers can use an ecommerce option.

Mou, 30, was formerly a marketing manager at Coca-Cola. The Center City resident leads a staff of two others.

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

Our services Preferred partners The journalism fund

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


How to encourage more healthcare entrepreneurship (and why that matters)

9 inclusivity recommendations for tech workplaces from Philadelphia youth

Welcome to Camp Apple Intelligence

Find out what type of heat wave you’re really in for with NOAA’s HeatRisk dashboard

Technically Media