Marketing / Sports

Power Home Remodeling is now the LeBron of attention hacking

The Chester-based tech company wants King James to come to town and “Complete the Process.” Talk about growth hacking on the cheap.

One of three billboards calling for King James to come to Philly. (Photo courtesy of Power Home Remodeling)

Chester, Pa.-based Power Home Remodeling, much like Philly sports fans buoyed by the Philadelphia Eagles win, is hoping to keep the good news coming.

Today, ahead of this week’s matchup between the Philadelphia 76ers and the Cleveland Cavaliers, the company paid to have three billboards (yes, like the Martin McDonagh–directed flick) installed along I-480 in Cleveland. The message is plain and simple: LeBron James should join the Sixers and “complete the process.” (Editor’s note: “LeBron to Philly” is increasingly the chatter on local sports radio, a hypothetical recently buoyed by this piece in The Ringer.)

“We’re passionate about Philadelphia,” Asher Raphael, the company’s co-CEO told ESPN’s Darren Rovell. “We have an amazing city, it’s the best sports town and it’s an awesome place to live. We think the best athletes should want to play here.”

Raphael declined to say how much the billboards cost but, judging by the press hits the PR stunt has garnered, it was likely worth the investment.

This isn’t the company’s first foray into inventive marketing hacks, but, in our opinion, it is certainly the best.


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