Startups

Postmates rolls out grocery delivery service with Philly startup WeGardn

The Kensington startup will source local foods for the San Francisco delivery company as it rolls out “Postmates Fresh” in Philly.

WeGardn sources foods from local producers. (Courtesy photo)

As of today, you can get your groceries delivered through Postmates: the San Francisco-based company announced its Postmates Fresh service is now live in Philadelphia.

Philly is the fifth market to get access to the service, which lets users get their picks from a selection of products (veggies and fruits, but also corn chips and ice cream) delivered in 45 minutes.

To source all that stuff, the company partnered with Fishtown-based WeGardn, a startup founded in 2016 which offers a “farm-to-table marketplace” and has a database of 100 food suppliers.

“This is amazing for us,” said cofounder Greg Donworth. “They ease the load for the last mile and create demand for our service. It will help build our brand so we can focus on sourcing.”

Per the deal, Postmates will get a set percentage from the sales. It’s the largest partnership so far for the young startup, which is bootstrapped so far and has seven employees out of its Kensington HQ.

Customers in Philadelphia will get free delivery through Sunday, Dec. 10 by using this code: FRESHPHILLY

Also, with every Postmates order tomorrow, comes a free pint of ice cream from Bright Yellow Creamery.

In 2014, Amazon rolled out its own grocery delivery service, though last month it discontinued the service in a few areas of Pennsylvania and New Jersey. It’s currently unavailable in parts of Northeast Philly and Delco. Callowhill startup goPuff also includes a quick lineup of staples in its delivery offering, inside colorful categories like “Munchies” and “Frozen AF.”

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