Nonprofits / Technology

PolicyMap ditched the nonprofit model and is now a benefit corporation

It will give the company structure to raise capital from impact investors, said President Maggie McCullough.

PolicyMap offers an easy way to visualize geographic data. (Courtesy image)

As of Tuesday, Center City-based PolicyMap — makers of easy-to-use online mapping software — is officially a benefit corporation, ditching its nonprofit status in order to find a route to sustainable growth.

The status means a company is, sure, seeking to make a profit, but it also has a social mission. The company must now file an annual report to the state as to how it served the public interest. Per PolicyMap’s president, Maggie McCullough, the status change is just the first step on its way to applying for a B Corp certification from Berwyn-based B-Lab.

(The B Corp status is also touted by another Philly company in the geographic information systems space: Azavea.)

“When we started PolicyMap we had the idea for people to but geodata in a map it should be easy,” McCullough said. “We launched as a division of the Reinvestment Fund and were starting to get some traction in other markets. In 2012 we needed to become a self sustaining nonprofit but we need a business model. That’s not something that nonprofit world usually has, they have strategic plans.”

The exec said the benefit corporation status gives the company the structure it needs to raise capital by tapping into the growing ecosystem of impact investors.

“It also makes it clear to investors that we grow slowly and do a lot of work for free and will continue to, but we also want to increase our reach and generate enough money that we can invest in ourselves,” said McCullough.

Last year, the company had grown enough to be spun out from Reinvestment Fund, the Center City-based financier and policy research firm. PolicyMap a staff of 17 full-timers in Philly — out of the Philadelphia Building — and six in Los Angeles.

Companies: PolicyMap / Reinvestment Fund

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


Philadelphia Police are investigating vandalism at the home of a Ghost Robotics exec and the company’s Penn HQ

The Trump rally shooter perched on a building owned by American Glass Research. Here’s everything we know about it.

Quantum computing could be the next hot tech — if only that breakthrough would come

$640M in VC money poured into Philly last quarter, signaling a stable local market

Technically Media