News startup PhillyVoice is now live

The PhillyVoice, the news startup run by former Philly.com staffers, is now live, with lots of content (including wire copy from Reuters) and some ads for local businesses.
Check it out
As we reported last November, the startup appears to be backed by George Norcross, the South Jersey political boss and one of the former owners of Interstate General Media, the company that owns Philly.com, the Philadelphia Daily News and the Philadelphia Inquirer. PhillyVoice spokesman Jonathan Tevis would only say that the PhillyVoice is owned by WWB Holdings, whose state business registration holds no identifying details.

Hey look! A @thephillyvoice billboard on the Walt Whitman bridge. pic.twitter.com/0ZY82ZBCwT

— Jimmy Kempski (@JimmyKempski) December 8, 2014

In the months since we learned that the PhillyVoice was a thing, the startup has amassed a small army of contributors.
The startup’s Chief Digital Strategist is Bob Cauthorn, the IGM web consultant who butted heads with Philly.com staffers, as reported in this April 2014 CityPaper article. He described the attitude of those that disagreed with his vision as those who would “rather win a Pulitzer than win 20,000 new readers. And that’s a disease.”
The PhillyVoice works out of Kensington’s Impact Hub, Impact Hub director Dominique Aubry told us last month, which a PhillyVoice spokesman just confirmed for us.