AR / Media / Politics / VR

Here’s a 360-degree video of Philadelphia to welcome the DNC crowd

Lancaster, Pa.-based multimedia company Greenfish Labs packed an immersive look at Philly into four minutes.

A shot of Philly's skyline from the DNC welcome video. (Screenshot via YouTube)

With 50,000 visitors coming, the Host Committee for the Democratic National Convention needed a millennial-y way to give out-of-towners a crash course in Philly.
And so it stumbled upon Lancaster, Pa.-based multimedia company Greenfish Labs and its 360° video antics, who put together an immersive look at all the Philly icons we’ve come to love.
The video kicks off at City Hall, with City Representative Sheila Hess guiding the viewer through a four-minute look at the city’s history, art, food and sports.
Here’s the video:
“VR has the power to become the dominant platform for creating unique customer experiences,” said Sovanna Mam, president and founder of Greenfish Labs. “It makes sense that Philadelphia, a pioneering city itself, would be an early adopter of this technology as a new way of experiencing the best of Philadelphia.”
The short was shot mainly with a Nokia Ozo camera, a cinema-grade VR device capable of capturing 360° environments in 3D video and 360° ambisonic sound. According to Greenfish Labs, it’s one of the first multimedia production houses to have access to the Ozo technology thanks to a “working relationship” with the Finnish company.

Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

Our services Preferred partners The journalism fund

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


Here’s how the global tech outage impacted many of the vital systems across the mid-Atlantic region

Why Benefits Data Trust fell apart despite millions from philanthropy and government contracts

This Week in Jobs: Fall from the coconut tree and check out these 22 career opportunities

From Big Tech to a big bank, this leader puts innovation at the forefront of her entire career

Technically Media