NüPOINT taps marketing wiz Gaby Indellini

NüPOINT Marketing, a full-service marketing agency that was born over the summer, is still in the midst of building up its new brand. To show they mean business, they’ve hired one of Wilmington’s top marketing gurus.

Gaby Indellini is probably best known as a marketing and social media fixture of the Greater Wilmington Convention and Visitors Bureau. Now, she has a new role: Senior Account Manager and Director of Social Media for NüPOINT.

The company is the product of a recent merger between Möbius New Media, the longstanding Wilmington digital agency, and Tucson, Ariz.-based communications firm Strongpoint Media.

“Gaby is a superstar,” said Jim Donahue, NüPOINT managing partner in Wilmington. “She has built an enviable track record and an extraordinary network. Gaby has a knack for understanding a client’s needs, quickly analyzing the situation, developing the right strategies and leading delivery through to success. Everyone at NüPOINT is thrilled to be working with her.”

Indellini is also Chief Operating Officer/Communications Director of The CROP Foundation, a Wilmington-based nonprofit that aids students through their career paths in the culinary world.