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Business development / Marketing / Startups

Baltimore’s Localist, the event marketing startup, moves to DC

CEO Mykel Nahorniak is leaving Baltimore because “D.C. has the highest concentration of marketing professionals in the entire country.”

Localist CEO Mykel Nahorniak. (Via Technical.ly Baltimore)

Localist, a startup that makes an interactive event marketing calendar, is moving to D.C., Technical.ly Baltimore reports.
The reason: CEO Mykel Nahorniak is seeking closer proximity to the marketing industry here.

Despite its growth here already, Localist is now looking for more, and moving to D.C. makes “a ton of business sense,” Nahorniak said. In a city like Baltimore, all jobs lost are painful ones, but could more have been done? Nahorniak says he is moving his company to be closer to its active and potential customers. There are much bigger factors at play.
“We sell to directors of marketing, and DC has the highest concentration of marketing professionals in the entire country (not just per capita!),” Nahorniak wrote in an email. When it comes to hiring developers, Nahorniak said, he “doesn’t want to be in the business of poaching developers from my friends’ companies.”
The company is planning to complete the move May 1, and has signed a lease on new offices that will be located off the Silver Spring metro.

Read the full story

Companies: Localist

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