Crowdfunding / Events / Marketing / Resources

Indiegogo is coming to town to teach crowdfunding basics

The crowdfunding platform is teaming up with General Assembly for a Nov. 10 event. It's free but you gotta RSVP.

Equity crowdfunding allows startups to sell shares to the crowd. (Photo by Flickr user JT, used under a Creative Commons license)
Next week San Francisco-based crowdfunding giant Indiegogo is coming to the District. And they’re teaming up with General Assembly to offer you a free lesson in crowdfunding.

Whether it’s to raise seed money or to help generate an audience for a new product (pro-tip: crowdfunding is best as marketing), there’s no shortage of ways crowdfunding can be used to jumpstart a business. And with Forbes predicating that equity crowdfunding will become a major force, it’s a trend worth learning about.
On Thursday, representatives from Indiegogo will present together with GA on what it takes to launch a successful crowdfunding campaign, and how to use a campaign as an opportunity to build a community.
The two-hour event starts at 6:30 p.m. on Nov. 10. It will be held on the eighth floor of GA’s downtown office on 15th Street. There is no admission cost, but an RSVP is required.
For more information on how crowdfunding works, check out #dctech projects like Defcon Games (whose campaign for DeadDots ends tomorrow). Also check out how equity crowdfunding is fueling some D.C. restaurants.

Companies: General Assembly

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