If you walk through the warehouse of a shipping company, you might not know on first glance what exactly the company ships inside the boxes stacked high. Likewise, it’s hard to fault someone for touring a technology company’s offices today and not fully grasping what it is their team does.
This can get particularly difficult when the entrepreneurs in question are attempting to thread together otherwise separate models, like you can see with the teams behind Leadnomics, 50onRed and RightAction.
Don’t let the shared offices and founder confuse you, these are three separate companies now with more than 90 employees together, all cofounded by Stephen Gill. With his fellow Rowan University alumnus Zach Robbins, Gill, 27, founded Leadnomics and the other two were founded by Gill and Gabriel “Gab” Malca. (Gill is CEO of 50onRed and shares the cofounder title with Robbins for Leadnomics.)
- Leadnomics, founded in 2007, bills itself as “OKCupid meets auto and health insurance,” said recruiting director Wellington Wu. The matchmaking software is in the business of online data collection to create profiles of people that can be sold as qualified leads to companies. They’ve been hungrily hiring talent and now have a team of 31.
- 50onRed, founded in 2008, is an analytics and software provider aimed at advertisers and publishers hoping to increase revenue. It’s the largest of the three now, with 54.
- RightAction, founded in 2010, is a dashboard that analyzes real-time media to determine what advertising is most likely to provide the best outcome for marketers. It is built by a team of 7.
Why not house all three brands under one company? “Each of the three brands has a distinct focus, management team, cultural identity and growth strategy,” he said. “The independent structures also keep us nimble and innovative.”
The trio of firms are among the dozens of tech firms currently hiring in Philadelphia and planned to be on hand tomorrow at NET/WORK, our tech jobs fair.
Gill is serious and buttoned-up in professional settings, looking reserved if shy whether he’s in a stylish suit for a meeting or a barely-buttoned flannel shirt at a meetup. Robbins is perhaps more quick to smile but at least as driven.
Both are angling to build a big business network in the strange intersection of software solutions, data aggregation and increased profits.
Since launching their efforts in their early 20s, the team has built up a stead business on the efficiencies of the web — in finding leads, choosing better media buys and the like.
Their Cira Centre location is ideal. On one snowy December morning, Wu said much roughly half of the office live in the city and can either walk or take the subway, while the other half take SEPTA’s Regional Rail right to adjacent 30th Street Station.
It doesn’t hurt that Cira is famously a tax-incentivized Keystone Opportunity Zone.
Inside the office, there are the games and a bowl of fresh fruit — avocados on this day — and full refrigerators of drinks and snacks. The views are beautiful and sweeping and the walls are colorful, adorned with local art and snappy slogans of the moment.
“You try to make a place people want to come to,” said Wu.