IndyViews: Independents Hall report on coworking members

Old City coworking space Independents Hall has released its first research project called IndyViews, what co-founder Alex Hillman calls “a compilation of experience and worldview personas from within our membership.”
Download the report here [PDF].
Hillman describes the motivation behind project, which was conducted by Valerie Wilcox:

We’re always introspective, but we do it most when we’re thinking about growth. The house project put us into that mode, and the original goal was to produce something to help with the house. What we ended up with was some reinforcement of goals and values, which are the tools we use for hard decision making around growth efforts. Especially with the complexities of the house, I see this as an extremely valuable set of tools to have freshly renewed.
Also, we’re headed into a redesign of our branding and our website, putting a heavy heavy focus on “member stories” as the primary method of communicating Indy Hall. This research project reinforced that the stories members tell are the most compelling, and they’re so consistant with our “planned” marketing message that we want them to take center stage. It’s a complicated and kinda risky project to pull off, but I think the result is going to be fantastic.
Finally, I personally think that more coworking spaces should be conducting their own research. We’re going to publish our research framework to try to spur more things like this from other coworking crews.