After months of public beta, K Street-based ICX Media announced on Wednesday that it has officially launched “the industry’s first creator-centric digital video management platform.”
— Michael Avon (@michaelavon) November 10, 2016
Recall — ICX is all about “democratizing content” by helping creators of all types manage, distribute and market their videos across a bunch of different social media platforms from one central location. With ICX, the theory goes, video creators can do more work on more platforms by reducing the amount of cross-platform translation that is (until now, perhaps) unavoidable.
“ICX Media has taken a data and technology-based approach to solving the digital video content challenges creators, brands and media companies face,” Michael Avon, CEO of ICX, said in a statement. “ICX Media will be the tech solution to enable all sides of the ecosystem focus on their core business, while we help creators distribute and manage their content most efficiently and effectively, cross-platform.”
In addition to the official launch, the company also announced that it has raised some additional seed funding, adding on to the $2.5 million round that closed in March. The company, which has offices in NYC as well as on K Street, has now raised a total of $3 million.