Goodshuffle, a company that operates an online marketplace for party rental supplies and builds tech for the event industry, secured the deal with Adler and BizBash that will go toward advancing the company’s Goodshuffle Pro software. Goodshuffle Pro has features that help companies that provide the supplies for events track inventory, sales, provide quotes, send invoices and collect payments, Technical.ly DC previously reported.
“They have created a solution that could be the backbone of the inventory, management and marketing control system for what I call the new temporary infrastructure industry,” Adler said in a statement.
Goodshuffle has been in business for four years and currently works with clients across the U.S. and Canada, and this new partnership will promote further growth to reach a wider audience. BizBash is a news and resource outlet for event and meeting professionals. Adler was attracted to investing in the company after sharing its software with organizations and seeing immediate purchases.
“The response to the power of the product has been unbelievably positive,” Goodshuffle cofounder Andrew Garcia said in a statement. “So we’re very excited to reach and help more event professionals through BizBash’s extensive event industry network.”
Karen Gordon, Goodshuffle’s VP of growth, said the BizBash partnership is part of a larger funding round for Goodshuffle.
“Aligning ourselves with a major industry leader like BizBash is great,” Gordon told Technical.ly DC.
Gordon said Goodshuffle is in the midst of merging the marketplace platform with the Goodshuffle Pro software to live under one site.
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