Fearless is supporting coding education as part of its rebrand

Fearless looks to stand out at tech events by wearing purple, and the nine-year-old Baltimore dev agency now has a merch store where others can pick up a shirt or accessory.
The store comes as part of the nine-year-old company’s rebrand, which it celebrated Thursday inside its home at Spark Baltimore. That includes a new logo inspired by the “Purple Cow,” a concept created by author Seth Godin championing business approaches that cause others to take notice. For Fearless, that means taking on work that’s community-oriented.

Day one of our new look and our team is already rocking the #FearlessSwagSighting. Be purple with us, https://t.co/jRyfkH1o1c pic.twitter.com/PibsbINqci

— Fearless (@fearlessbmore) August 16, 2018

So in launching the store, the agency is also including a bid to help the community. As first reported by Baltimore Business Journal, A portion of the proceeds from each item purchased will in turn support an hour of coding education for Baltimore city students. According to Fearless, the funds will benefit Code in the Schools, the computer science education nonprofit that works with public schools, education programs and runs its own initiatives like the summer CodeWorks program.
Along with showing off insignia,, the rebrand was a chance for Fearless to state its mission. Founder Delali Dzirasa has said Fearless seeks to stand out in part by taking on projects that have a civic slant like its work on the U.S. Small Business Administration’s HUBZone map or New York’s Billion Oyster Project.
“We’re not interested in building anything but tools that empower communities and make a difference, and we actively turn down projects that don’t align with our mission,” a statement issued by Fearless announcing the new logo said.