37 years old, the annual ‘Chessie’ marketing conference takes digital focus

Marketers have always been storytellers, and any marketer today is driven in large part by a digital strategy to do that storytelling. That’s shaping industry dialogue, as can be seen in one of the region’s most established annual events.
Now in its 37th year, the Public Relations Society of America (PRSA) Maryland Chapter’s Chessie Conference is featuring the keynote theme this year of “TRADIGITAL: Embracing the Pillars for the New PR.”
If you’re working in PR, communications and the marketing/advertising sector, the day-long conference June 12 is an anchor worth attending, held at the John Erickson Conference Center at Charlestown in Catonsville.
With Loyola University Maryland’s Emerging Media director Ronnie Gunnerson serving as the conference’s Learning Navigator, attendees can sample several concurrent sessions such as Evolve Communications’ Daniel Waldman on social and native advertising opportunities via social media and the American Urological Association’s Wendy Isett presenting a crisis communications case study.
The conference will close with a special media panel discussion on how to optimize the use of today’s communications tools.